subject: President of Eyecon Video discusses tip for producing a video [print this page] President of Eyecon Video discusses tip for producing a video
Video production company based in Plano, Texas, just outside of Dallas.
Hi there. Welcome to Business Profile TV, a look at exciting and innovative companies around the world. And we bring you their stories to enjoy and learn from. Today we've got a special guest. He's the president of Eyecon Video Production. Let's welcome Greg Coon. Greg, thanks for joining us today.
Greg Coon: Thanks, Randy.
Let's go from the process to the industry as a whole. It's safe to say there's not been a single factor that's changed every business and every sector of industry like the Internet, the web. How has that really changed the way an experienced veteran production house like yours handles video?
Greg Coon: It's a game changer. It has changed everything that we do. Now we still have to write script. You still have to shoot. You still have to edit. But how we utilize video has totally changed because of the Internet. Seven years ago it the Internet. You know, if we were to produce a project for a client, for example, they would say, "Okay. We want a training video and also give me a version I can throw on the Internet." Where now 90 I'd say 90, 95 percent of all projects we produce primarily is for the Internet. And they may have some other usage and maybe throw a commercial on television or something. But almost everything we do is now for the Internet because the Internet is where everybody goes to find any kind of information about anything. And video's a big part of that.
Randy: That's great. You know one thing business profile TV likes to do is we like to make our viewers better customers for companies like yours. So do you have a few tips for a first-time business that's about to produce a commercial, a web video, any kind of media project? As they enter into it, what are a couple of things they can do to be better prepared and be a better client?
Greg Coon: You know, just do a little bit of homework. Go to the Internet. Look out you know, search out video production companies in your area. Anyone with a $1,000 camera and a $1,000 laptop computer can can spray on a sign on the front of their apartment door and they're suddenly a video production company. Make sure that your the company that you choose is a reputable one. Make sure they've won some national awards. Make sure that they've done videos along the lines of what you want to produce.
Look at the past videos they produce. Call their old clients or, you know, current clients. What is it like to work with them? One thing I'll guarantee you, someone will always do it for cheaper. And if you go by price alone you will be disappointed because I mean when I was first starting I would do videos for free just for the experience. And I look back and 20 years later I'm like, "Ooh. Gosh. That was that was pretty bad what I did when I first started."
So videos, especially on the Internet and well, videos represent your company. They're your face. And when you play that video that video represents your your company. Your brand. And you want to make sure that the video is at least a level of quality that is exactly what you want it to be and nothing less.
Well, Greg, I'm sold. If some of our viewers out there have questions, how can they find you guys?
Greg Coon: You can find us on the Internet as we've been talking about.
Randy: Well, Greg, big thanks for joining us answering some of our questions about video. And guys, gals if you want to learn more about exciting and innovative companies like this, check out businessprofiletv.com. We'll see you next time.
