subject: Broadband for Bachelors [print this page] Broadband for Bachelors Broadband for Bachelors
Anyone who has studied philosophy knows that all unmarried men are bachelors and all bachelors are unmarried men.
It's an example of a tautology wheeled out when trying to explain the mysteries of conversion and proposition types in logic.
Unfortunately for the field of philosophy it's an example that's become somewhat invalidated by the fact that the term bachelor has been stretched in the past few years to mean not only (or, sometimes, not even) an unmarried man but one who is technology friendly, au fait with the art of seduction and has a pad (but, crucially, does not refer to it as such).
Think: Hugh Grant in 'About a Boy' or the protagonist of Edward Docx's 2003 novel 'The Calligrapher'. There are many more examples.
So when we talk about broadband for bachelors in the context of this article let's be clear. We are not talking about the bachelor as in the dictionary definition.
Rather we refer to the cultural conditions and associations of a particular type of single man: the bachelor.
For the purposes of this distinction we exclude baked beans, pot noodles and bodily functions. The reader should assume that such things are implied by the term bachelor though we join bachelors themselves in not explicitly desiring them.
To get to the point, though, what is broadband for bachelors? What does the single man want from his broadband deals?
We can answer that fairly simply at first: speed.
Broadband speeds have been the hunting ground of many a broadband provider over the years and I'm sure in some sort of marketing bunker, these men were their target market.
The fastest broadband is dependent on postcode, though, so it's not entirely a free choice.
The savvy bachelor will go for the company with the best reputation for speed and customer service which isn't necessarily the same as the company offering the highest headline speeds.
Beyond speeds it's likely that the bachelor will require a level of customer care over and above and a normal users and decent download allowances.
Since we're assuming bachelors are early adopters they'll need a hefty allowance to take care of their gaming and online streaming of movies, TV shows and music.
For this reason Virgin or Sky TV bundles might also be attractive to them since only a few companies offer high definition television and will go on to roll-out 3D television, these deals come with the broadband included as part of the deals.
