subject: Logos: Significance Of Your Identity [print this page] Corporate logos are instrumental in promoting the brand awareness of the organization in the marketplace. They convey the essence and value of the company among its potential customer as well as the public at large. A professional logo carries the brand image of the organization. It contributes in building the corporate image. It is instrumental in making the public aware of a particular brand to maximize the recognition. This trademark highlights the uniqueness of the company and distinguishes it from the rest of the competitors in the market. It represents the marketing strategy, company direction or goals in an attractive manner.
Why is logo ideal for businesses?
A trademark enables the prospective customer in identifying a particular product. A viewer can associate a product with a particular company through the trademark. It can present the product or service of the organization in unique manner. It can render distinctive identity to the organization in the market. A logo is instrumental in communicating the benefits of using the product or service of the company. It can render credible and reliable identity
to the industry. This enables the marketer to promote customer loyalty and retain clients for the organization.
How to design an effective corporate logo?
While designing trademark of the company you should consider the color palettes, fonts, designs and patterns. It is essential to decide what kind of business identity you want to give to your trademark. This enables you to skillfully use the design elements for creating an attractive trademark which best represents your corporate image. A designer should make minimum use of colors for the trademark. You should not use more than two to three colors. Minimum use of shades makes the printing of the logo on various corporate materials clear and lucid. The colors which you select should also reflect the strategy of company. The designs, patterns and the text should strongly reflect the identity of the company. These elements can effectively represent the goals and vision of the enterprise. These designs play an essential role in evoking emotional responses among the customers. Uniquely designed company logos can create customer experiences as well as presenting company image.
