subject: Three Steps to Branding Your Business Online [print this page] Three Steps to Branding Your Business Online
Branding used to be as easy as a letter on a product a hot iron against the farmer's cow or the company letterhead on the packaging. And, believe it or not, not much has changed. It's still that simple. It just takes a lot more work to get everyone chattering about your brand. Here are a few steps to ensure your business gets exposure and customers.
1. Develop a Cohesive Design.
For any branding, you need one singular image. The logo needs to flow with the font needs to flow with the graphics, etc. And all these visuals should be consistent throughout your business design on the business cards, stationary, website and social networks. When a potential customer runs across your Twitter, they should immediately recognize your design.
A couple of subsidiary steps need consideration to create a cohesive design.
Analytics.Analytics let you measure precisely which designs work best with the general public. Do people press the "Contact Us" button more when it's green or blue? Which pages are they spending the most time on? This tool allows your business to discover exactly specifics should be implemented in your design. It'll help in the long run to use this at the formation of your company, before you've started spreading the brand. An Internet marketing firm like Fahrenheit Marketing, LLC, can help use this function to get the greatest return on your business.
Logo.The logo is the most condensed branding for your company. A single visual which tells your story is a powerful tool; people may forget your tagline, but they'll remember a visual image.
2. Create an Online Presence.
Once you've created a cohesive design to represent your business, the next step is spreading the brand. To do this, you need to have a powerful online presence. The key to getting people to enter the front door comes in two parts:
Visibility. Increasing your visibility requires putting your fingers in a lot of pies social networks, search engine optimization, pay-per-click in certain cases and many other web marketing techniques. The best way to address all these options is to consult with an online marketing firm. Fahrenheit Marketing takes care of all of this for you, using analytics throughout to guarantee the highest conversion rates possible.
Novelty. What makes you unique among others in your field? Why should clients choose you over any other establishment? This identity should be apparent in your presence your website, your social networks, your posts. If browsers feel like they've found something special, they'll not only pursue it themselves, they'll share it with their friends, increasing your online presence exponentially.
3. Be Interactive.
If you put all the pieces together and then sit back and watch, people will respond in one of two ways: apathetically or negatively. They either will ignore you back, or consider you unfriendly and make no mistake, they'll spread that opinion among their network. Be interactive in every outlet possible to make sure your reputation remains untarnished.
Network. Go to conferences, lectures and panels in your field. Stay for the after party and talk to everyone you can grab ahold of. And mean it. Don't network just to network; then it becomes a chore, and your new connections will be able to tell you don't actually care about the conversation. Really try to connect with these individuals; it'll go a long way.
Social Network. Create a LinkedIn, Twitter and Facebook account, and keep it updated. Thank new followers, comment on other professionals in your field, do whatever you can to keep yourself current, active and professional.
Customer Service. The work's not over once the lead converts into a real life, paying customer. If the service is bad, you lose that customer and their entire network. Provide the best customer service possible to make sure your customers stay your customers.
For any of these services, call Fahrenheit Marketing, LLC. An experienced online marketing company in Austin, TX, Fahrenheit Marketing will help you promote your business with web design, search engine optimization and reputation management.
