subject: Capturing an email address [print this page] Capturing an email address Capturing an email address
Capturing an email address is not a science, but getting a customer to respond to your offers is. How can we capture a good' email address, one that will respond to your offers by opening, clicking and ultimately purchasing the product or service you are selling?
This whole process starts at the point where the email address is collected. There are a few best practices that we can implement to help make sure the person signing up for your emails will know what to expect from you.
First, give a few simple reasons why they should sign up. This reinforces the value of getting your emails.
Show them a sampling of the different types of emails to expect. This shows the relevance of your offers you will be sending them.
In addition to email address, ask them for more information relevant to your marketing efforts on your subscribe page product preferences, gender, favorites, etc. Use this information to add relevance and personalization to their offers.
Once they subscribe, immediately ask them to add your sending email address to their safe sender list. Don't assume they know what this is or why they should do it. Explain the importance and how to go about adding you.
Send an email to them right away to welcome them. This is a time when they will most recognize your emails as they just signed up to receive them. It's also a good opportunity to present them with an offer. This first email will identify any bad email addresses too.
Start the regular email schedule immediately don't wait a month or two they will forget who you are or that they even signed up.
Periodically send them a survey asking them again for information to update the preferences you've captured. This will keep the data on your list fresh and up-to-date.
Using these best practices will help to get good' subscribers. Next step is to make sure you keep them engaged with timely and relevant offers!
