subject: From the Promotional Pen to Promotional Bags – Keeping Clients and Suppliers Happy [print this page] From the Promotional Pen to Promotional Bags Keeping Clients and Suppliers Happy
Whether you use the all time classic (the promotional pen) or something a little less conventional, like promotional bags, promotional merchandise is still the way to make clients, customers and suppliers feel that they are a valued part of the team. In our current unstable business world, that's more important than ever. Why risk losing business, or making staff and suppliers feel that they are under appreciated, when for a very small investment you can offer them a token of esteem that pays itself back in performance, in loyalty and of course in cash business?
Promotional merchandise has been around for decades and with very good reason. There's something about getting something for free that speaks right to the deeps of the British customer. Unsurprisingly, really in a world where everything costs something, it's genuinely nice to receive a promotional pen, promotional bags: anything that comes without strings or an obligation to spend money. And with the quality of promotional merchandise now way higher than it ever used to be, those little gifts go a lot further: the pen actually works, and stays working and the bags are of high quality with real uses.
The advertising advantages of using quality promo kit are not to be overlooked. Think about it this way. If you give someone something that only works for a couple of weeks, they are more than likely to stick it in a drawer and forget about it. If you give someone a promotional pen that looks good, that feels good and that works well: that person is going to use that as their everyday writing instrument. There's no advertising potential to be had in a drawer but when a person is using the pen you gave them daily, everyone sees your company name on a regular basis. The same can be said for promotional bags: more so in fact, because a bag is something that most people use at least five times per week and a bag is also an item that has a significant printable area. Logos, product names and company messages will fly around the Tube, be permanently visible on buses and trains: they even stare at motorists from the backs of people cycling to work. Effectively, using good quality promotional items like the promotional pen or a properly made bag becomes a way of developing a long running and practically free advertising campaign. Imagine the cost difference between paying an advertising company to come up with a promotion that lasts for months and gets into every area of people's daily lives: and that same promotion, run for the cost of a few promotional bags.
Modern business is all about trust, about creating little "villages" of loyal customers and suppliers inside the huge globalised world of international commerce. There's no better way of doing that than by making people feel valued, as though they are a part of the family. With the good old promotional pen, and these new high quality useful items like promotional bags, making that village is a lot easier than you might think.
