subject: Raising Profit Margin with CRM Integration [print this page] Raising Profit Margin with CRM Integration
Do you know that you can quickly turn your marketing efforts to cash with CRM integration? If not, then perhaps you should look to other resources to give your business a boost it so badly need. Everyone in business knows that in order to remain in business, marketing is a vital component of running that business. Marketing allows you to promote your products and services to the consumers who will use them.
So what is marketing exactly?
The Merriam-Webster Dictionary defines marketing as:
1 : the act or process of selling or purchasing in a market.or the process or technique of promoting, selling, and distributing a product or service.
2 : an aggregate of functions involved in moving goods from producer to consumer.
Marketing a product or service takes a lot of time and effort. You spend weeks planning your marketing campaign, pooling the resources to execute that campaign, and then finally spend weeks running that marketing campaign. If you're lucky, you get plenty of customers coming in and calling your business for more information about your product. That's when you know your marketing efforts are working. So now you know that your product or service is doing good in the market. For a while your marketing efforts are working for you. But what if your sales team is not functioning at full capacity? So you may be asking why. Was there something you might have overlooked or taken or granted?
Have you given thought as to how your software and other programs play a major role to the sucess of your business? You probably don't have real control over where your clients and prospects are in the sales process with your current software. This happens to a lot of businesses more often than you think. Customers simply gets neglected or get tired of waiting so they turn to a competitor. Customers want two things from a business- a product or service they can use, and excellent customer service. Period! Failure to provide both of these then you might as well not waste anymore time or money into marketing.
CRM integration with another program like MYOB can convert your ordinary business to extraordinary. CRM integration into your current financial software can fire up your marketing campaign by tenfold. CRM software like Sugar CRM when integrated into you current business systems will allow you keep track your potential customers in the sales process. Whether they need to be called, followed up or needs additional information-you can see that. Have they been converted from a lead into a full fledged customer? You can also track those long term customers as well. Do you need to see what the most purchased product or service is that a customer uses? All these you can see that with CRM software.
CRM is Customer Relationship Management Software. It will assist you in managing your customer base and your relationships with your customers more efficiently. No more losing a lead to the competition! With CRM integration into your current processes, you are ensuring that there is money in the bank. You can take your customer service level to the top and turn leads into cold cash.
