subject: San Francisco BMW service reps can't help but blog about new BMW [print this page] San Francisco BMW service reps can't help but blog about new BMW
Viral marketing is taking off, and the auto industry can't help but jump on the bandwagon. As part of an industry that has clung mercilessly to traditional advertising, automakers have warmed up to the benefits of viral promos over the past few years. It's a crucial part of marketing these days to reach your audience online, and even some of the older audiences in the auto industry are prone to hop online and check out the buzz on some of the blogs and trade websites. The other day, when I was getting a Palo Alto BMW oil change, I overheard a couple of people talking about BMW's latest marketing stunt, and I must say I was impressed. As a marketing professional myself, I saw the idea as a very simplistic one that felt like a diamond in the rough. It's very strange to hear that one of the oldest and most stalwart names in the industry upped the ante with a push into viral marketing, but it's great to see a brand like BMW winning the hearts and minds of its online audience. San Francisco BMW service professionals couldn't agree with me more: BMW's marketing team is doing it right.
This most recent marketing ploy came in the form of a website called "Don't Blog About This." It's a stunningly simple concept from a remarkably advanced manufacturer, but it really says everything you need to know about the content that the site promotes. That Palo Alto BMW oil change happened to open up a new world of marketing ideas for this marketer, and I have BMW to thank for it. In fact, that promotion is a mysterious look at a car even more advanced than the popular BMW 6 Series. The blog represents a challenge to auto enthusiasts everywhere, and the use of reverse psychology is masterful. A site called "Don't Blog About This?" The first thing you want to do nay, the first thing you're compelled to do is blog about whatever may be on that page. And blog about the auto enthusiasts did, driving hit after back to the original website. Stunning, really, and it allows the BMW marketing team to track where all of its leads come from. The site is also heavily laden with mysterious calls to action, further pushing consumers to look into whatever BMW has up its sleeve. San Francisco BMW service professionals have been following the speculation, and it seems to be causing quite the buzz.
Among some of the more prominent moments of speculation, it seems that the Wall Street Journal has gotten involved, spicing up my Palo Alto BMW oil change experience even more. According to the article in Wheels,' "Speculation has taken many forms, but the mule carries a new front end design, what appears to be widened tracks front and rear, and unusually skinny tires. In the video, the car accelerates without engine noise, suggesting there is an electric power plant somewhere under the hood." San Francisco BMW service professionals rejoice!
