subject: Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List [print this page] Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List
Canada's top Telecom companies get a failing grade in Social Media 101, The Social Media Report today revealed, citing major and embarrassing gaffes in their deployment of Facebook and Twitter.
Reviewed on a number of social media basics, Bell Canada, Virgin Mobility Rogers, Fido and Telus all wiped out, especially when it came to using Facebook and Twitter to market their mobile phone services and products.
These are the big five telcos with a monopoly on providing networks and Internet connections for social media applications in Canada. In a classic case of the cobbler's children having no shoes, a review of these telecom leaders shows they are violating fundamental rules for search engine placement (SEO) success.
In fact, Rogers and Bell have leveraged the power of Facebook and Twitter to create a podium for worldwide broadcast of their customer's dissatisfaction and anger over poor service and bad business practices. These two telco giants have recently discontinued their Twitter accounts.
Highlights of Facebook and Twitter Mismanagement Among Big Five Telcos
Web sites without icons to Twitter and Facebook
Telecom Twitter and Facebook accounts with nothing but bad news messaging from irate consumers
Telecom Tweets limited to hard sell messages
Highlights of other Social Media Good Practice Violations by Big Five Telcos
Web sites without RSS feed buttons
Web sites with no share buttons
Web sites not registered with search engines
No external blogs
No use of news distribution sites
No social media book marking
Upcoming Social Media Reports will examine newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.
