subject: West Palm Beach used car dealer believes new marketing campaign will reach more buyers [print this page] West Palm Beach used car dealer believes new marketing campaign will reach more buyers
As the leaves fall from the trees, orders for Leafs are blowing into Nissan dealerships faster than they can be produced. Sales gains for ten months in a row have prompted Nissan to launch a new ad campaign which focuses, in part, on the Leaf.
Nissan was very savvy in choosing the venue and the audience for this ad campaign. It kicked off on ESPN and highlighted models like the Altima, Maxima and, of course, the electric Leaf. The age range of this audience makes them the optimum buyers for such models. Northlake used car dealers will likely see some traffic from these ads.
The ads will extend to print and online media and emphasize Nissan's history and its innovative tradition. One example is a man finding out his wife is pregnant who goes out to the driveway and literally stretches his two-door Nissan 370Z sports car into a Maxima for the entire family.
West Palm Beach used car buyers may recognize the voice-overs in some of the ads. Robert Downey Jr. was tapped for the vocals and his talent paired with his struggle against drug addiction means many people relate to him or want to see him do well. Nothing like an underdog to gather a fan base.
Parents like me can relate to the ad with a young boy doing his best to annihilate a model Altima. He buries it in his mashed potatoes, throws it to the dog and steps on it, but it comes out looking good. Downey's voice then says, "We put it through 5,000 quality tests so it'll stand up to just about anything. The Nissan Altima Innovation that lasts. Innovation for all."
In addition to being a talented actor with a great voice, Nissan says Downy was chosen because he has "lots of swagger". Maybe that's how Nissan owners feel too. Like they have bragging rights and should be able to walk with a bit of an attitude.
Nissan hopes this campaign will reach enough people by the end of the year to help it move up on competitors in the auto industry. Not only does Nissan have to try to catch Honda and those in front of it, but it also needs to keep any eye on Hyundai. Like the tortoise who plods along steadily, Hyundai is increasing its U.S. market share one vehicle at a time and making quite a name for itself.
Northlake used car dealers are confident that Nissan can increase its sales and gain on Honda, and eventually surpass it. I have to say Nissan does seem to have more exciting models and with this new ad campaign that perception may be amplified. They hope so, anyway.
"We have a strong plan; we have a strong dealer body," said Nissans president. "Our dealers are pumped up and highly motivated to help us get it done." West Palm Beach used car buyers may help them reach that goal.
