subject: Green to go. "Green" truck advertising moved to fast lane by Traffic Drivers Outdoor Advertising [print this page] Green to goGreen to go. "Green" truck advertising moved to fast lane by Traffic Drivers Outdoor Advertising
The Traffic Drivers Outdoor Advertising trucks make standard daily
deliveries.Putting ads on the sides of the vehicles does not impact fuel
consumption or emissions this is not the case with competing mobile
billboard trucks that run for the sole purpose of showing ads.
"Truck-Side mobile billboards are popular in other parts of the country but
relatively unknown in New England where we operate," said Glenn Anderson,
who founded Traffic Drivers.
Anderson added, "The beauty of our mobile billboards is that they cause no
environmental harm while maybe even providing some entertainment for
motorists.Advertisers have the size and visibility benefits of a billboard,
but it's not a static, stationary visual that blends into the scenery over
time. Mobile billboards get noticed because they are different, unexpected,
and right there when you're stuck at a light, in traffic, or on the
highway."
Traffic Drivers mobile billboards are about eight feet high and range from
20 to 50 feet in length. But while slightly smaller than a stationary
billboard, they dwarf them in price. The average billboard on major highways
in Massachusetts, Rhode Island and Connecticut such as Route 95, the
Expressway or the Mass Pike Extension costs as much as $15,000-$25,000 per
month.On average, an ad on 3 sides of a Traffic Drivers truck is under
$2,000 a month and gives an advertiser exposure both on the highway and in
local towns or cities.
Some of Traffic Drivers initial clients include: Route 44 Toyota-Hyundai in
Raynham, Mass.; AJ Marks Jewelers in Hyannis and Wareham, Mass.; Hy-Line
Cruises out of Hyannis, Mass.; Southern New Hampshire University out of
Manchester, NH; and Santa's Village of Jefferson, New Hampshire.
Traffic Drivers Mobile Billboards has agreements with several commercial
trucking companies, with routes covering Massachusetts, Rhode Island and
Connecticut. Since these trucks run on consistent delivery routes on both
local roads and highways, Traffic Drivers can target a specific geographic
area.
"When you're in the tourism business on the Cape, you are competing with
literally hundreds of other businesses," said Phillip Scudder, vice
president of marketing at Hy-Line Cruises. "The mobile billboard campaign
put together by Traffic Drivers will help keep us top-of-mind for tourists
and the locals, and that's absolutely critical as we head into tourist
season."
"In an increasingly Internet focused advertising world", Anderson notes,
"Studies show that Out of Home Advertising is still one of the fastest
growing segments in the advertising industry.Mobile Billboards are the most
cost-effective advertising option out there, at an average Cost per Thousand
(CPM) of under $2."
"We knew businesses who wanted billboard advertising in these markets, and
it was either not available or way out of their budget," said Anderson. "We
saw a need in the market and decided to fill it.Truck-side billboards are
an excellent branding tool and we're excited to be able to offer them."
Traffic Drivers Mobile Billboards provides the full range of strategic
planning and creative services to take mobile billboard campaigns from
design to printing and finally installation. In addition, Traffic Drivers
uses a variety of tools and tactics such as vanity phone numbers, landing
pages and text campaigns to drive traffic to advertisers and measure
results.GPS reports are also available as proof of performance.
For more information on Traffic Drivers Outdoor Advertising, please visit
http://www.TrafficDrivers.com or call 508-746-1588.
