subject: Omnibus Surveys For Business [print this page] Omnibus Surveys For Business Omnibus Surveys For Business
Anomnibus surveyis a reliable, cost-effective tool that provides businesses with timely consumer perceptions on topics, products and trends. The participants, or sample population, surveyed in anomnibus pollis based upon a census-based national representative sample of more than 1,000 adults ages 18-64. The cost ofomnibus surveysis shared among numerous sources who contribute a portion of the total cost for the survey. This provides those seeking quick answers to questions withan option without financing a full market research survey. This rapid, shared resource is the most cost-effective and time-efficient tool designed for PR firms, communications professionals, marketingexecutives and ad agencies. These professionals often utilize omnibus surveys on behalf of their clients which include Fortune 500 corporations, non-profits, government agencies, and companies of all sizes.
Public relations and communications professionals conducting media outreach efforts on behalf of their clients often use omnibus surveys because the sample population of 1,000 or more adults is viewed as highly credible and often considered the "gold standard" by journalists. A sample population that does not reflect a comparable census-based sample is usually viewed with significant skepticism and likely rejected by the media.
Another significant benefit of omnibussurveys is the in-depth information you receive. For every omnibus question, a subset of demographic questions is also included. This allows you to view responses by income level, region, gender, race, and more. Omnibus surveys are conducted online and also by telephone and both methodologies are deemed acceptable by themedia as they meet previously determined criteria set forth by journalists. Results of omnibus surveys appear regularly in top-tier media outlets.
You can utilize omnibus surveys to:
* Uncover consumer perceptions on topics, products and trends
* Obtain fast answers to questions of immediate interest
* Provide findings on topics that impact the general U.S. population
* Identify attitudes and behavior towards a specific item/object
* Test messages forpublic relationscampaigns
* Examine brand/product/service awareness
* Gauge public satisfaction with a brand, program or campaign
When conducted properly, omnibus studies are a successful quantitative marketing technique that often uncovers new trends and insights. In order to get the most from your omnibus study, work closely with a trusted omnibus survey vendor who is trained to provide guidance, advice and expertise in questionnaire design.
Survey topics for omnibus polls are vast and can focus on any industry or sector, including: healthcare, technology, politics, automobile, beauty, financial services, pet industry, retail and entertainment. There are also ways to customize omnibus surveys so you can survey very specific audiences, such as IT executives, nurses, car owners and more.
