subject: Should Clearly Deal With The Chinese Luxury Goods [print this page] Should Clearly Deal With The Chinese Luxury Goods
Adam Smith in "Wealth of Nations"said that "Frugality make social capital increase , extravagant make social capital reduce" luxury goods market of the China are from the spirit of fantasy to the materialfor several decades,the transformation rate was alarming.
According to "Guangzhou Daily" reported by the end of May, the Chinese Academy of Social Sciences issued "Commercial Blue Book: China Business Development Report (2009-2010)" - as last year, the Chinese luxury goods has increased to 9.4 billion $, the global share of 27.5%, and for the first time surpass the U.S. as the world's second largest consumer of luxury goods, second only to shared top spot in Japan. The next 5 years, the Chinese luxury goods market will occupy the top global luxury spending.
In fact, China's real luxury road only a short 20 years away. This fast-growing 20 years, especially after the 2009 financial crisis into ,the world's top big-name vendors who have timely insight into the power of the "Chinese consumer," ; first half of 2010, aiming at the strong demand Chinese market and Screaming like a sports car, the world's top brand step on the gas heading for China to expand their business, more luxury brands have a rude awakening.
In China, the luxury consumers younger than abroad, the same time, Chinese people focus on the consumption of luxury goods still remain in the personal capacity to show off status. Chinese luxury consumption and the very different foreign. A survey shows that: with a lot of people think different, the main force of China's luxury goods are actually middle class. In his view, a monthly income of 20,000 yuan to 50,000 yuan of these people should be a more typical luxury consumer.
In practice in contemporary American society, conspicuous consumption is not the Americans preferences and personality. U.S. business magazine has published a consumer survey, claiming that the consumer of American attitude is not so much conspicuous and is also said to be rather practical. The view from the United Kingdom is a real luxury brand represents an overall elegance, they will not because someone carrying an expensive shoulder bag to be considered prejudiced . In other words, a luxury in itself is not a necessity, it can express is an attitude towards life. Such as Chanel founder of COCOCHANEL advocated elegance and comfort that revolutionized the era of Women's fashion world to become the pride of the French.
However, access to international luxury brands for less than 20 years the Chinese people, apparently not to this degree.
Purchase of the real concept in luxury goods are: the purchase of luxury goods and you must buy luxury itself has a cultural connotation, just like a lot of foreign people buying imitation luxury watches online, This is absolutely nothing to do superficial show of psychological.
