subject: Outdoor Digital advertising – From Monitor enclosures to Round LED Billboards [print this page] Outdoor Digital advertising From Monitor enclosures to Round LED Billboards
Outside dynamic signage comprises of many varied kinds of solutions from flat screen enclosures, LCD enclosures and round LED billboards there is a solution for every application at varied pricing.
One thing an outdoor digital signage project has to do is create a demand, this is the new 24/7 sales professional, it can be at a transportation hub or at the side of the road, the idea is the same, to increase brand awareness and get consumers to buy your product. So let us look at two potential solutions.
Outdoor LED billboard.
These are massive LED panels that are used in a frame to produce a round image around a building, these create such a dramatic opportunity for advertising on and they cost in the region of $1,500 per square metre plus fitting.
Each LED panel has pixels positioned at 16mm centres, providing pictures that are vivid in colour with a resolution of 3,906 pixels/m2. The pixels are created from 3 diodes 1 red, 1 green and 1 blue.
The maximum brightness is 5,000cd/m2 or 5,000 nits, guaranteeing that the screen can be seen on the sunniest days of the year.
Product life these panels are designed to run 24 hours per day and have a lifespan of 100,000 hours the equivalent of 11 and a half years running every single day.
Control This is controlled through a black box that is connected to a computer or can be updated through a wireless connection.
Video input DVI, Composite video, RGE, VGA and S-video
Monitor Enclosure.
Also called an LCD enclosure, these are a special steel box that surrounds the display and provides a safe, secure environment for the digital signage hardware, such as the screen, media player and internet connection.
These are a lower cost solution and allow companies to invest in digital signage without having to layout massive amounts of money on the final solution.
