subject: How to Boost a Real Estate Professional's Commissions and Closings Every Month [print this page] How to Boost a Real Estate Professional's Commissions and Closings Every Month
As a part of your realtor marketing, do you usually snap listing pics on your own or do you hire a pro?
If you only understood what buyers were saying to their computer screens when they view your listing pictures on-line; you'd be You'd be so sad if you could be there to hear what prospects were screaming at their computers when they come across your listing pics.
Do you have any idea on the amount of prospects who are missing your home because of the pics? Do you have a clue of the effect a professional photographer, in your Realtor marketing aresenal, can have?
We've all snapped listing pictures for our clients and thought they were just peachy.My clients thought they were fine and I thought they were simply wonderful, until I began working as a buyer's rep in Seattle a few years ago.
In any given month, I'd have over 75 different buyers and they'd all tell me their displeasure about the pics they saw on-line for the homes we were seeing.
I couldn't believe the number of buyers I had who questioned if we were in the right home because the photos were so different from the ones they saw originally. Of course, most of my clients who said this felt like they got taken.
The bottom line was that the pictures my buyers saw on the site needed to match up with real life or else they were upset.
It's simple, if you take "really good" photos of the home your listing and put those on the mls, buyers will flock. Alternatively, you'll earn yourself no buyer walk throughs if you use your $10 drug store camera and take the listing pictures.
Worse yet, if you snapped pics that made the home look like a palace, you know what happens? You still had a buyer walk through the house. The obvious way to selling that house is having as many buyers walk through as possible, correct? Professional real estate photography makes that happen.
With more than 80%+ of buyers looking online now, the listing photos are the first thing they're looking at and basing their first impressions on.
How about we assume you're going to have a pro real estate photographer take care of the pictures for you on your next listing...
Your client base would love you because you got their property off the market in far less time than your competition.
You could have made more cash because you didn't have to drop the sales price when the listing became stale on the market.
Think about your brand and image and the public will flock to you when they hear from your sellers how fast their house went.
Stop complaining about how much it is to hire a professional. This is one of those "gotta have's" in your Realtor marketing plan that you can't ignore. When you really think about it, this type of Realtor marketing photography is not negotiable if you want to sell your listings at a lightening speed.
You have a couple options...Just find a pro in your area, maybe in the yellow pages, that has reasonable prices and bring them out to the home to get the job done right. Be sure they're top notch, have all the right equipment and know the goal of these photos.
Every heard of a firm, based in Seattle, called Viscaso? Try them instead because they specialize in this kind of stuff.
This photo company already knew the importance of listing photos, which is why they began the company.
On their website, I think it might about two hundred or three hundred bucks for an entire listing shoot that can be scheduled online and completed within a few days.Even if you have a crack home listed for sale, their real estate photography will make it look like a palace.
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