subject: What is Article Marketing ? [print this page] What is Article Marketing ? What is Article Marketing ?
Article marketing is a form of advertising in which a business employs a writer or does it themself to write short articles to promote their business. These articles are then distributed and published in online available directories to spread information relating to their services and products. These articles further can be viewed by anyone both in the print and online form. These days it has become most popular and effective form of internet marketing.
When people find the contents are helpful and high quality they usually tend to develop a trust on the writer and follow his or her advice. They want to know what the writer knows more and to get access to his/her knowledge they click the bio box and byline which shows the references and contact of the one who wrote it, That is the winning point for promotional point of view and the main objective of writing that article too
Article marketing has been around for quite awhile. It was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business contact information with the article. Most newspapers are happy to accept this kind of arrangement as it is very cost effective.
In online marketing writers usually post their work in different websites as well as in their own site to promote their offers. There are thousands of articles directories accepting articles and posting them free of charge, these directories use advertisements to collects revenue from these articles. When an article is achieved traffic, both the directory owner and the writer gain something from it.
Some directories give the writer the option of choosing the kind of advertising to be displayed on the article page. If writer does not like the options, he/she always go for the page without any advertisements. The main and a big differences between printed and online article marketing is, it is much faster to look for a certain article online .This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.
With the new strategy that is known as Web 2.0 generation, social networks also become huge promotional platforms to spread the message across. Examples of sites include Facebook, LinkedIn and Friendster.
The success of any article depends on its "Quality" and "relevance" to the addressed topic, means you have to post articles that are relevant and informative, and further enhance your and your offer's credibility. Article marketing is free way of promoting a service or product. If you don't have enough money to market it using other means, it will be a good way to get started.
Another success factor the proper targeting of the keyword in the article. You have to think what words will a person likely type to see your site. If you are able to figure that out, it won't be long before you will get a lot of traffic which translates to additional sales to your business.
