subject: How To Use Email Autoresponders To Increase Sales [print this page] How To Use Email Autoresponders To Increase Sales
Whether you have an offline or an online business, using an email auto responder to communicate with prospective or existing customers, is an effective way to increase your sales. Email marketing is easy to set up, relatively cheap and allows you to automate a significant part of your business. Read on to gain a better understanding of how email autoresponders will help to increase your sales, with minimum effort.
Using an autoresponder service is permission based marketing at its best. There are 2 ways in which a prospect's email address is obtained in order to send them follow up email communications. You are probably familiar with both types and will have seen them yourself.
An existing customer is often asked to submit their personal details when purchasing or requesting additional information about a specific product. For example, think of a car manufacturer. When you request a brochure for a particular model of car, you will be asked for your details which include your email address.
The form that you fill out, whether online or offline, will ask if you wish to receive further information. If you tick the box to state that you do, you will be added to an email mailing list. You will then start to receive useful information from that company, related to the information you initially requested.
The other way to obtain a prospective buyer's email is by using an opt-in form on a website. These can request a number of details, including name, phone number and even address. An email address is always required to receive further information.
Once the email address has been entered and the form submitted, the prospect will be added to an email mailing list. Follow up emails will then be sent out on a regular basis to remind the prospect of further information, future deals or offers.
Being able to obtain an email address by permission has the massive advantage of then being able to continuously drip information on your prospect. Instead of visiting your website once, or buying a single product and then leaving, you are able to create repeat custom from a single initial purchase.
Email autoresponders allow automation of your email marketing by preloading a number of messages into the autoresponder service. Once a prospect enters their details, they automatically receive an initial follow up message. Further messages are then sent out at regular intervals, reminding them of your offer or service.
Building an email mailing list is necessary to be able to effectively increase sales. Automating your email marketing allows you to harvest new prospects and then sit back and watch your business grow. Email autoresponders are an essential tool to building an automated online business.
