subject: Modern day Christian leaders utilize technology [print this page] Modern day Christian leaders utilize technology
Defining strategy for Christian leadership becomes more challenging as the economy goes south. As attendance and volunteers drop in some cases plummet, donations follow in record numbers. This sad reality is what a lot of Christian organizations are starting see on a weekly basis. As we look forward is technology the answer?
As attendance and donations continue to decline coast to coast, that does not seem to be the normality everywhere. Many churches have used traditional methods to engage the public for many generations. As successful as those campaigns have been, the effectiveness of print media and other paper medias has been on the decline for some time. Success is not always a direct result of advertising and media. Focus and direction are key elements to the success of an organization.
Media is important, so try different media. Your organization should be heavily weighted on the internet. Imagine if you had a billboard advertisement on a two way highway in a rural area. This is what having a website up as your entire presence. How effective would it be? Now imagine the same billboard advertisement in the middle of Times Square in New York City. A little more effective, wouldn't you agree? The second is an example of a website, facebook, twitter, myspace, LinkedIn and other online mediums. You can also throw in some search engine optimization as well.
Any organization needs a strong focus and solid direction. Take a look at your mission statement and examine what the description is compared to what your organization provides. If you utilize resources to go outside of your initial focus, when times get tight your original mission is in jeopardy. Remember that the mission statement should guide the actions of the organization.
It is important to remember that even non-profit organizations even churches are businesses too. It is important to operate like a business with the mission at the forefront. Look at your out going funds and your income and make good decisions for the health of the organization.
