subject: Teenage following the market open up sales channels to cabinet industry - cabinet, the market - Hardware Industry [print this page] Teenage following the market open up sales channels to cabinet industry - cabinet, the market - Hardware Industry
Present, China's cabinet industry sales channels mainly stores, operated stores, network marketing, joined Proxy And experience the museum in the form. Need a healthy development of marketing channels. However, with the gradual development of the market and the changing circumstances of these four models has gradually reveals the shortcomings of their own, innovative marketing model has become the cabinet industry in 2009 pressing task.
Store sales Cabinets Store brand cabinets most popular traditional marketing company one of the patterns. But subject to the cabinet product requires customization, time-consuming, capital-chain and long, cabinet manufacturers struggling with cash flow on. In addition, coupled with a strong position on the store, as well as stores gradually involved in the cabinet industry, on the other cabinets store had exclusive brands, so the relationship between store and supplier subtle, explosive contradictions.
But it is undeniable that the current cabinet company store is still the first choice of many marketing channels. Store sales volume of the cabinet of the great drive, so many brands on the store cupboard, "unable to stop."
Operated stores sales model Survey shows the scale of the cabinet into a number of brand choice-operated stores as a marketing channel "bypass roads." Cabinet company-operated stores to the interpretation of the brand, and enhance the cultural push extreme, which is most of the main cabinet company-operated stores of value.
"Operated stores is not a 'Tiger Balm', he was mainly used as a large-scale cabinet brand enterprise", an industry source said that the initial investment as operated stores need large-business cash flow is a test. Again, the site is operated stores need to be considered a major factor, traffic conditions, and consumer groups, etc., all determine the success of site-operated stores.
Rapid pace of development cabinet Internet sales
As increasing the power of the Internet, network marketing because of its unique strengths and characteristics of the cabinet industry marketing has become the new darling. In particular, the inherent characteristics of products for the cabinet, the network marketing in building brand awareness and reputation, etc. has a unique advantage.
Zhao Liang, general manager of Beijing gold medal cabinet briefing, participating in online media marketing process, the active approach to business benefit, won the reputation and profits.
The same time, some cabinets on the network marketing business is still on the fence. The survey, the great success of network marketing model makes more cabinet enterprise sales model for this growing optimism. Kitchen & Bath Association, according to Beijing Industry and Commerce introduced the Secretary-General Mu Yong, network marketing will become the next cabinet industry one of the most important marketing channel.
Seeking to join Cooperation Avoid the risk Marketplace
Held by the end of February this year the China International Building & Decoration Fair, the reporter saw four years have not appeared on the show cabinets brands?? Tutengbaojia. The face of large-scale exhibition, Tutengbaojia pure micro-managing director told reporters in the introduction: "Since last year, Tutengbaojia direction and mode of operation of a strategic shift. This year we will be completely open to the national distributor , expanding business channels, welcome all the resellers active agents of our products. "
Can see from the store cupboard after companies began actively seeking agents to join the cooperation. This idea of changing the face of marketing, a little reluctantly, but in fact ensure the diversification of corporate marketing channels, to avoid the store's single operational risks.
Home Experience Center to enhance the brand culture
Said experiential marketing would have to say Kbbln. Kbbln Home Group CEO Chua told reporters found room said: "A good design nothing less than the two, one is selling well, which is to gain consumer recognition, designed to meet consumer demand; The other is with the times, leading the resistance, subversive design, access to many commentators and critics concerned about the design.
