subject: Matt Blum's thoughts on marketing for higher education with Delicious [print this page] Matt Blum's thoughts on marketing for higher education with Delicious
Good afternoon to you!
The website delicious.com is typically overlooked by "Stumbleupon" and Digg" but if it is used effectively it can be a tremendous tool in your tool belt.
The first thing to remember is to create very focused content, a resource that users are likely to bookmark and certainly create content with a a purpose! Here it would be best to use keywords and phrases that are applicable to your school or business. For example, lets say your marketing message is "achieve your dreams", you need to target the keywords within. Also, when titling your article, make sure you use the best keywords possible because that is what will appear in the popular search engines.
The key to doing well on delicious (just like with search engines) is to make the front page consistently, and this is only going to happen with posting fresh, insightful articles that your target audience finds useful. Also, with anything else, make sure you are using more than just delicious. I recommend digg, propeller, stumbleupon, and article posting sites such as articlesbase.com, and ezine.com. Also, one other great way to promote your school is to use free press release sites such as prlog.com and freepressrelease.com. This is a great way to announce a new class, new professor, etc.. In short, use various ways to engage your demographic audience.
One last thing would be to use your business or school's name in the title, that will make it easier for the users on delicious to recognize you.
