subject: Guerrilla Marketing - Make it Easy to Spread the Word Around [print this page] Guerrilla Marketing - Make it Easy to Spread the Word Around
One of the most important thing for any guerrilla marketing campaign is to make sure it's very easy for your customers to spread the word around about you. Especially since everybody knows that word of mouth is one o the best influencing tactic in a marketer's belt. So when you're building your next website or your marketing literature, you must make sure that it's easy to pass it on to others. One of the best examples of that is the 'send this to a friend' link you see on many websites these days. They've made is so easy to share something with your friend that you do not hesitate for a bit when click on that button now.
Another important thing in this aspect is to make sure your contact information is present and prominently visible in all communication with the customer. Whether it's an email signature or a flyer that you've been distributing all over the town. You don't want your customers to spend hours finding your website when they want to refer you to one of their friends or family. So it's critical that your phone numbers, email addresses and URL, tag lines are present on everything that goes out to your customer.
By providing your loyal customers materials like flyers, coupons, business cards or even downloadable files off the internet, you're making evangelists out of these existing customers. Just imagine how much effort and money you spend on your marketing tactics. Whereas this will not cost you anything and yet create powerful results that will have influence to convert more customers.
Another tactic successful marketers use is to provide your influencers an interesting thing to talk about. It could be something as crazy as 'the restaurant in downtown gives a 50% off discount to all people who weigh 800 pounds or more.' Now I might have exaggerated that to prove my point. But you can definitely see the wisdom behind this idea. I can bet people would definitely bring this topic up with their friends and family. And guess what, they're going to promote your business for free several times to several different people.
Its never been this easy to spread your word around. With access to internet, you can now reach millions of potential customers without leaving your office. Just create a Facebook page to collect all your product fans together. Share latest product releases or news right there and have all your customers get it right away. Not only that, this will have a viral effect as friends of your customers will discover you through Facebook and could potentially become your clients in the future. Similarly, having a Twitter or a MySpace account can give you reach to almost all your potential customers (unless your customers are all over 50 years old) This also helps you in targeting specific segments of your market because there are social networks out there for almost every possible market segment. So you've got your work already cut out for you. You just need to realize this fact and get to work.
Now Pay Close Attention --
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