subject: Boston SEO - Search Engine Optimization Tips [print this page] Boston SEO - Search Engine Optimization Tips
SEO is divided into on-page and off-page tactics. The # 1 method for doing SEO outside your website is to acquire links, aka, back links, to your site. These should not be reciprocal. They need to be 1 way links. Do not link back to the same website. The best way to get back links is with article marketing. Read up on this subject and spend one day a week publishing articles.
If the back links are in the form of your internet address, for instance, http://yourwebpage.com, they will not be very effective. It is the same if the back links say, click here, etc. They should be in the form of anchor text, actual words used in the content, and they should be keywords you have specifically chosen for your website. For example, if your site sells shoes, the words, "affordable shoes, " may be a good anchor text link for you. "Shoes, " by itself, would be too general. It would have too much competition for you to get traffic from it.
On page SEO also is concerned with keywords. You should use them, naturally, within the content of your website. A keyword is simply any phrase somebody uses when they do search in a search engine.
Study, keyword research, so that you will know how to find some good keywords for your website. They should have low enough competition so that your site may be among the first to come up in the search engine results pages.
The website's main keyword should be in the actual domain (name.) It should also be seen at the top of the page in the blue title bar, as well as in the very first sentence. It should appear within the html tags of H1, H2 and H3.
Be sure to use the keyword several times, and put it in bold one time, underline it one time and italicize once as well. Each page of your site can have a different keyword. Do the same for all of them. Of course, the sub-keywords, will not be in the domain or title bar, generally speaking.
Use anchor text to link pages to each other within your website, utilizing the main keyword of every page. If you will use these Boston SEO tips, you website will begin to get some search engine traffic. Continue to increase your back links, and watch your traffic grow.
