subject: Affiliate Payout [print this page] Affiliate Payout Affiliate Payout
Perhaps the most important things to consider for an affiliate marketer when joining an affiliate program is the size and type of the affiliate payout. There are many different ways to get paid, and the payout vary greatly between different products. In this article I will explain the differences between Pay per Click, Pay per Sale, and Pay per Lead. All these concepts have different characteristics and a better understanding of them will help you succeed in affiliate marketing.
One affiliate payout method that is widely used in online marketing is Pay per Click, also called PPC. The way this works is that every time that a viewer clicks on the advertiser's ad, the affiliate earns revenue. There are both advantages and disadvantages with this method. An advantage is its simplicity, all you need to do is choose what program to join. A downside is that if you are prepared to work hard you can make more money with other affiliate programs.
A very easy way to make money is through Pay per Sale, or PPS. The affiliate simply guide customers to the offer through an affiliate link on their website. When a purchase is made, the affiliate payout is usually calculated as a percentage of the sale or as a fixed amount per sale. As long as the customers you send are active, there is a great potential to earn a large affiliate payout with this method.
An affiliate payout method that can be very profitable is Pay per Lead, known as PPL. This concept is similar to PPS and focuses on referring people. For each person you refer you will earn some payout, no sale has to be made. This form of payout is usually more profitable when dealing with affiliate programs such as insurance, financial institutions, or other companies in highly competitive markets. If your site targets these fields, PPL could bring you a high affiliate payout. It is a good idea to join a CPA Network as they usually hold a large amount of offers to choose from.
As you can see there is no single answer when deciding on an affiliate payout method. Ultimately, the style of your site and how much work you are prepared to put in will determine the right choice for you. Only one thing is certain, the possibility to earn big money in affiliate marketing is not distant when joining the right affiliate network.
