subject: Package Design [print this page] Package Design Package Design
Every day, a person comes across packaging; as a result, an individual is exposed to package design all the time. People may not realize it, but the packaging of a product is also influential in how the said product sells. Indeed, package design is more relevant than it initially appears.
It is a fact that a well-wrapped present is attractive and pleasing to the eye. A gift covered in printed paper or exquisite cloth topped with a fancy ribbon or string surely beats out a gift that is merely placed in a gift bag and sealed with tape. The same thing applies with package design: a product with a packaging that catches a consumer's eye is way better and more relevant for business that one with mediocre packaging. It is therefore crucial for all companies to take package design seriously, for it can be instrumental in decreasing and increasing profits.
Packaging is defined as the process of enclosing products for the purpose of its distribution, storage, sale and use. Packaging is also considered as a science, art and technology, simply because the term also refers to the process of design, evaluation and production of packages. Packaging is indeed an art, and every package design is an artwork. Packaging is the medium for design wherein industrial, graphic and typographic merge to promote consumerism. In fact, it is a kind of artwork which has function. When it comes to packaging, it is not all aesthetics; the package must serve to protect and preserve the product in question through its transport, storage and sale.
It is important to note that design and development of the packaging goes hand in hand with the creation and development of the product itself. This is how package design accommodates the needs of the product it will enclose.
