subject: MLM Lead Generating Begins With Keyword Research [print this page] MLM Lead Generating Begins With Keyword Research
Keyword research is the beginning point for a dynamic online MLM lead generating strategy. The research of keywords and phrases is foundational, because it shows you the questions that are in the minds of the prospect pool you are attempting to penetrate.
The information gleaned allows you to move from generalities to specific questions. Let me give you a quick example. "Network marketing" could be a keyword phrase that you could target your marketing for; however, this is a broad and somewhat ambiguous search term. Marketing to this field will bring a lot of tire kickers and window shoppers, but the buyers and new downline distributors may be harder to find in such a expansive pool. If we broaden the scope of our root keyphrase to "network marketing tools" we are now focusing our efforts much more strategically. In essence we have moved from the dispersed light of a light bulb, to the light of a highly focused and concentrated laser beam. This narrowed search tells us something else as well. We will now be focused on people who are already involved in network marketing, who are looking for tools to make their efforts more effective.
Keyword research also shows you the competition for particular keywords and phrases. Again using the example above, there is greater competition for the search engine rankings, both paid and organic, for the words "network marketing." This is critical, because paid advertising, such as pay-per-click will be much more expensive for the words with a higher level of competition. Similarly, it is much more difficult to get a blog post or article post to rank high in the search results for such a highly competitive keyword, whereas a new piece of content may rank on the first page of Google within a day or two of being posted for the phrase with lower competition. This means that your MLM lead generating efforts will be much more effective with the lower competition words and phrases.
The most readily available resource for keyword research is Google's keyword tool. This easy to use tool will not only give suggested variations of the keyword or phrase you are targeting, but it will also show you the search volume and trends for that particular keyword or phrase. Additionally, the keyword tool provides you with information on the advertiser competition for that particular word or phrase. This will help you determine proper placement and pricing when using pay-per-click or other paid forms of online marketing.
When you carefully research and choose the right key words and and phrases, you will find lead generation for your MLM comes easily. Keyword strategies work especially well with blogging, article marketing, video marketing and pay-per-click MLM advertising.
