subject: Truth of Lead generation companies [print this page] Truth of Lead generation companies Truth of Lead generation companies
I was really amazed when I found that still there are many small business owners that are making the transactions with lead generation companies and are purchasing leads from them. It gives me the remembrance of my old business in which thousands of the dollars were spent by us in doing the recruitment process for the people who can write for us and mail many hundreds of prospects letters for our company. After the process of letter sending was done our telemarketer would call all those to whom the letters were sent in order to set the appointment on the basis of the letters sent.
We were working on all this available data and after getting done with names and addresses recycling we would go to these lead generation companies and would purchase CD from them that was carrying the list of new names and numbers. This process was not only a long process in regards with its length but it was expensive as well because all the lead, printing process etc required a handsome amount. The rate that is called the closing rate was about 1 to 2%. The commissions that are obtained at the end of this very process were effective enough the costs of the intense infrastructure.
But it was the talk of 10 years ago now the time is changed now certain inventions of new terminologies have overcome all the old concepts. In the economic conditions of today it very hard to generate business leads because they are not only expensive but can show some one the way out from the field of business. But even then it is very much strange that owners of the small business firms are still are doing this in this very way. When all of them are very desperate enough in order to find out the way to grab the new prospects because the old methodology now a thing of out fashion that is not necessary so to overcome their frustration they put all the responsibilities in the hands of these lead generation companies and what they do; they sell the leads of same nature to different other business at the same time at very high rates which make these prospects that are potential in nature worthless. This problem of changing the old look of your business can easily be solved if the person knows how to take the benefits out of the internet. But in actual the owners of these small businesses are not award that they actually do not need this leads' list at all and just by adopting the new technology they can come up with great prospects by themselves.
