subject: Choosing a Name for Your Company [print this page] Choosing a Name for Your Company Choosing a Name for Your Company
Some business owners find it easy to name their own company while others may think it's much harder than anything else. Several small business owners simply use their name (normally their last name) when branding their company; for example, John L. Hairston Ltd., Thomas Publishing Company, or Williams Products. Others choose to be a bit more creative when deciding on a business name.
According to Black Enterprise: Starting Your Own Business, there are two types of business names you will need to consider in your search are:
Fictitious A name other than your own. For example, if Stacey Harris owns a pet sitting service, she may choose to call it Charlotte Pet Sitting rather than Stacey Harris Pet Sitting. Fictitious names normally apply to partnerships and sole proprietorships.
Nonfictitious Your very own name. For example, as stated above, John L. Hairston Ltd. (of which the owner is John L. Hairston) would be deemed a nonfictitious business name. Nonfictitious names are common in corporations.
Deciding on a business name can be fun no matter which type you choose to use. Be sure not to spend too much time brainstorming on this start-up task. Below are a few tips for finalizing a name:
Use your creativity
Choose a name that is easy for people to remember
Keep it short as possible
Do not use misleading names
Select a name that reflects the type of business you own
After you have chosen a business name, be sure to select the legal form of your business. You will need to choose the business entity that is right for you.
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