subject: Social Media Marketing Creates Business Opportunities [print this page] Social Media Marketing Creates Business Opportunities
Companies have spent thousands of dollars in offline and online marketing in hopes of generating more business. Many are struggling to find a marketing plan that works. They've invested in expensive websites with flash animations, and added lots of interactive features to keep the users engaged. All with the hopes of impressing users and hoping to gain customers. Things are not the same anymore.
What has changed? Why isn't that model working anymore? Impressing prospective clients with flashy websites does reveal the quality in your services, however, it does not always lead to customers. Word of mouth and referrals has been the best marketing model for years. Customers need the assurance that their not spending massive amounts of money, with no return. Here is where Social Media comes in. Social media platforms have opened the door for businesses to build a loyal following. If a person sees that their friend is a Fan of your company on Facebook, there is a 85% chance that they will become a fan or follow you as well.
Eric Qualman, author of the #1 best selling book "Socialnomics", says that "Socialmedia has become more powerful and more effective then search engines. Facebook tops Google for weekly traffic in the U.S. He also quotes that It took Radio 38 years to reach 50 million users, TV 13 years, the Internet 4 years. Facebook reached 200 million users in 9 months".
Even with these facts, there are still businesses that can't figure out how to use social media and make this work for their companies. Only setting up a Facebook page or Twitter account won't do you any good if you don't know how to engage the people with your services and build a loyal following.
Social media is a free source. You can reduce your marketing budget with these platforms, communicate directly with prospects, expose your company on a global level and increase your Return On Investment (ROI). Having a solid Social Media presence is key to onli
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