subject: Promotional Balloons - The Next Step in Advertising [print this page] Promotional Balloons - The Next Step in Advertising
Surprised to see that beautiful and mesmerizing balloon on a shopping mall, on top of a building or on the roadside? Don't be, because this is the not a new kind of advertising strategy that has come into play, it has just come in a new form. Most of the advertising agencies opt for the Promotional Balloons method to promote a newly launched product or to display new information for the patrons. It is a common to view them on top of malls, buildings and public places to see these balloons flying high in the air. They are very colorful and have eye catchy images and messages. These messages are used for bringing awareness about a program or an event that is about to happen in the near future, promotional campaigns, or to advertise about an event.
Be it advertising or promotional campaigns, the message that is being displayed should be really attractive and eye catchy. Most of the people would end up having a look at them while they are passing on the road. The height of these Promotional Balloons should be adjusted accordingly. It should neither be too high which would make it difficult to read or too low, which might create problems for the neighboring areas. These balloons are used both for a sales campaign and for promotional activities for a new product and are very cost effective and have a great value for money.
The printing on these balloons is done by first inflating them 75% of its capacity. The usual printing methods include silk screen printing which are used commonly for small or medium sized balloons. Off set printing is another method. Most of us would be feeling that these balloons can just be used for promotional campaigns, slogans, or launching of a new product. But today, these balloons are often seen in parties and also during wedding seasons which is a romantic way of expressing your feelings in itself. You have a choice of your kind of a balloon which means you can easily choose the kind of design and style you are looking forward for this special occasion of your life.
As far as new companies are concerned, they use these balloons to advertise their logo. Printing the logo on 2 sides or 5 sides is an option. These are much more cost effective as compared to other forms. The main motive of having promotional balloons is to attract large masses to read out the message that has been displayed on the balloon. And as you are a new company, you need to take that extra effort. Print the URL of your company on the balloon offering various discounts, if any, as there would be lot of new updates on your company website which you wouldn't want your masses to miss at all.
