subject: 2 Sexy Colors - Which Would You Choose? [print this page] 2 Sexy Colors - Which Would You Choose? 2 Sexy Colors - Which Would You Choose?
Black is the most popular lingerie color and can make larger women appear smaller. Black tends to represent power, sophistication and style. Black looks good on everyone no matter what someone's hair or eye color may be.
Recently psychologists Andrew Elliot and Daniela Niesta extended this idea of color stereotypes to the study of sexual attraction. Specifically to see which colors were likely to be associated with sex appeal and would you wearing those colors would be attractive to others of the opposite sex? To test their idea they showed men a photograph of moderately attractive women and asked them to rate her attractiveness. For some the women were wearing red shirts and in other photos the same women wore blue shirts. The men were more interested in dating the women in the red shirts and indicated they were willing to spend more money on her when she was dressed in red.
Was this a result because of a stereotype men have of women who choose to red? To address this they had the women wore the same outfits but stood in front of a red, blue, white, gray or green background. The results showed the men were significantly more attracted to the women when she was against a red background. When asked if the color of her shirt made a difference none reported it. This indicates that color influences our judgments in an automatic and primarily nonconscious manner
These studies proved men find the "lady in red" sexually appealing.
Another series of studies (Elliot, Niesta Kayser, Greitemeyer, Lichtenfeld, Gramzow, Maier and Liu, 2010) was done to see if women found men in red appealing as well. Women from 4 different countries including Eastern and Western cultures viewed photos of men. In some pictures the men were wearing a red shirt and others wore different color shirts. Across seven studies on this women were more likely to find the man attractive and sexually appealing when he was associated with the color red. Men associated with red were rated as higher in status and this was the increase in perceived status that appealed to women.
Taken these studies together you may consider putting some red on your next date night; it could be red jewelry or red shoes to go along with a black outfit and black lingerie underneath? And men, maybe a red tie will win her over?
