subject: Managing Social Media [print this page] Managing Social Media Managing Social Media
Are you getting sucked into the social media trap? Let me back up and say that I think social media is free publicity and an absolute necessity to your online business but... how much time are you spending every day on Facebook, Twitter, Linked in, Ning and others? First of all, there are so many. Which ones should you choose? I think that Twitter is the #1 social media for business. With Twitter it is very easy to find and connect with your niche market. It can be a little overwhelming at first. It sometimes takes a little time to get comfortable with, and get conversations going, but it's worth it. HootSuite.com can help you organize your Tweet peeps into categories and columns making it very simple to manage and you can schedule tweets and posts to go out at a later time. You can set it up to send your posts to Facebook as well. I also love Ping.fm. Ping.fm is a great way to connect all your social medias together, post once and it goes out to all of them.
Facebook is a personal social media, not business. A lot of business people have Facebook accounts, but you aren't really supposed to blast business posts all over Facebook.Also, Google does not recognize Facebook. Now Facebook pages are another thing. A Facebook page is used for business and Google does index Facebook pages. You can also personalize you Facebook page URL. On Facebook, you have to request to be someones friend and wait for them to accept you. On a Facebook page they simply click the button to become a fan and it's automatic, no accepting involved. You can also start "groups" with Facebook page.
Back to the original question, how much time are you spending on your social media? It is very easy to spend your days checking email and commenting on social media, but that's not making you money. Pay attention to your time. Get in there, make a few comments and get out. If you do this a few times a day for a few minutes at a time, it is much more effective. Use your time wisely.
Celene Harrelson is the Founder/CEO of The Happypreneur.com. Her passion for helping work at home women over 50 succeed in business has turned into her mission. Celene has discovered through her own jour
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