subject: Best Ways to Find Profitable Niches - A Guide to Finding Your Ideal Market [print this page] Best Ways to Find Profitable Niches - A Guide to Finding Your Ideal Market
Choice is one of the greatest things about the internet. There are literally hundreds of thousands of niches that online marketers can target in order to make money online. However, with so much to choose from, it is sometimes hard to find the most profitable niches that can generate the best results. Luckily, there are a number of ways to find these markets that will work wonders for any digital marketing business.
Hit the market - One of the best ways to find profitable niches is to look at what products people are already buying. Ebay and Amazon are two of the biggest retailers on the internet and have functions and tools that allow you to look at the most popular products of the moment.
Reviews are also handy as they lay out explicitly what people like and dislike about the products. For example, if everyone buying a particular TV was saying "Yeah it's good, but it would be so much better with HD capabilities", how profitable do you think a site or blog would be if it promoted HD sets?
Get to know the consumers - Pretty much the first lesson of being profitable in marketing is learning how to get into the head of your prospective customer to find out what they want. So where do people talk about what they want? Social networks are great for this, with the best probably being Twitter. Even a quick search for something as basic as "golf gloves" generates results that could become profitable (particularly handy for Father's Day).
Forums are also one of the best ways to find profitable niches and learn what potential consumers are talking about. There are forums dedicated to as many markets as you can think of, and always give good ideas for niches.
Use the tools available Google has a great keyword tool that suggests keywords and niches that you may not find otherwise. If you're promoting "blood pressure monitors", the tool lists a number of different brands and types of monitor. Using these as keywords is one of the best and most profitable ways you can embellish your articles or blog posts.
There are even ways to find tools that can select profitable niches automatically, such as the MicroNiche Tool Finder. Although many of these products work very well, they do require an initial financial outlay, which I would suggest saving on until a few sales start to roll in.
Think 'hot topic' - Google again has a great tool called Google Groups that allows users to find out what people are already talking about. There are always ideas for products and ways to promote them here, depending on the particular niches you are trying to get into.
Even news networks can be useful, with one of the best being MSN. The homepage has the top six or seven stories from each major sector outlined, which can be scanned quickly in order to come up with the best ways to target consumers. The shopping sector they give information on is particularly useful here.
See what's on offer - If you are really stuck, then there is always the option to quickly scan the affiliate networks for products people are already trying to promote. TradeDoubler, Commission Junction and Fastclick are all major firms, although ClickBank is probably the most well known.
