subject: A Digital Poster Is The Ideal Digital Marketing Solution For The Small Business [print this page] A Digital Poster Is The Ideal Digital Marketing Solution For The Small Business
All business operators have been their, pondering on what to invest in for advertising their product or service that will bring buyers and help uplift sales. Now digital signage is the answer.
No longer are the days of the static printed poster, gone are the days people respond to print ads (today's news is tomorrows chip paper), customers and your potential clients are looking for information and need it now, so if you can capture a small portion of this demographic you will for sure capitalise on your investment and get a quick return on it too. How do you do it?
Digital advertising is the solution, it encourages your consumers to interact and then the buyer gets the benefits, for example if you own a TV store you would put some of the information on your new television inventory and display it on a digital poster so that anyone who is looking for a new up to the minute TV system can view what has come in and what is due to come in, the consumers can then view the specification of the home cinema system without having to speak to anyone then when they have all the information they need and want to buy it they can then speak to a member of staff.
Alternatively, a digital poster could be used to promote "special meals" in bars and restaurants, once you have decide which is the best meal promotion that will give you the maximum profit, then you can preset the times for this ad to appear targeting people at breakfast, lunch and dinner.
Digital signage doesn't have to be costly, an LCD advertising display is an all-in-one solution with an LCD screen and an inbuilt media player, all you have to do is create the content and "drag n drop" on to the memory card and insert the card into the media player. Ranging in size from 19" up to whopping 80" these are at the cutting edge of technology and in 3 years will be sited in every mom and pop store throughout America.
