subject: The Importance Of Your Store's Look When Using An Ecommerce Shopping Cart [print this page] The Importance Of Your Store's Look When Using An Ecommerce Shopping Cart
A lot of people out there tends to blame the ecommerce shopping cart that they are using when things do not improve in their online business. Have they stopped to consider that the cart that they are using may not have the appropriate template look or designs that are suitable for their business?
Does Your Store Look Good?
There have been so many online stores that I have come across that completely deters me from buying anything from them at all. The reason? Their store design and layout looks messy or so unprofessionally done that you wonder whether it was a school project gone wrong or not. Some sites have kept me guessing on what they were actually selling while others look like an advertisement website that you can hardly find any products at all. Want to know whether your online store looks good or not? Please get an online critic or some people who are not so close to you to critique your store look. You may be surprised at the feedback they provide.
Renovating Your Store
Yes, you will need to get some renovation done in terms of changing the look of your store to make it cleaner and nicely arranged after a good feedback. The main reason is that you want customers to arrive and like your store's look long enough to stay and start browsing through your products. You do not want your customers to leave the moment they arrive at your store if the store look puts them off. Your customers must know what you are selling and a white background does do wonders to enhance the type of products that you sell. Use a coldfusion shopping cart if you need to. Make sure your text or characters are easy to read and does not look like some alien language.
Are Your Products Neatly Arranged?
Proper products categorization is important. They need to be neatly arranged and not simply strewn all over the place. Customers come to your store to look for stuff to buy, not to participate in a treasure hunt or be lead astray with tonnes of advertisements. Make sure that your products are correctly linked to your product picture or images in your customizable shopping cart software. Please also check through to ensure that there are no broken links to your pages.
Your Front Page Says It All
That's right. What your company is all about and the products that you are selling should be clearly made known in your front page. So if you run into trouble designing a nice front page, please get a professional logo design company to do it for you. No point wasting time as you want customers to get the right impression of your company and what you are selling.
Summary
So it's all about projecting the right image in order for customers to feel confident to look through your store and eventually make their purchases.
