subject: How Will Your Ecommerce Shopping Cart Set You Apart From The Rest? [print this page] How Will Your Ecommerce Shopping Cart Set You Apart From The Rest?
Does your ecommerce shopping cart come with many different templates for you to choose from? What if the templates that are available are not suitable to your taste? Will you then simply choose a template that you may not like or are you going to look for other template providers outside?
What Does Your Store Look Like?
Does your current online store look like the majority of other online stores out there? If the customizable shopping cart software that you are using has a few or limited template designs that you do not fancy, your other option is to consider whether you want a custom made template specifically designed by an experienced logo design company or not. Of course this will cost you a bit more money but investing in your company logo and store look is a long term benefit. If your store looks so messy that customers constantly can't seem to figure out what you are selling or to even locate your products properly, you may want to consider having a massive overhaul of your store look.
Did You Spend Enough Time Working On Your Company Brand?
I have seen some companies where their logo and branding completely does not reflect the products that they are selling. It is either the products are of good quality but the company logo or branding does not impress customers or give them the confidence to check out the store products or it is the complete flip side opposite whereby the company products are of cheap and poor quality while the company logo and branding looks good. Both will end up with horrible results. You need to have a good quality logo to reflect the good quality products that you want to sell in your online store. No one wants to sell junk and no one wants to buy junk either.
Do Not Distract Your Customers
You need to be in total control of your store look. So even if you are using a coldfusion shopping cart, your store's purpose is to sell your store's products, not other people's products! Hence avoid allowing too many free advertisements or free links that could end up distracting your customers from buying from your store. Do not put any annoying music or music video on your site if it is not promoting your products.
Summary
At the end of the day, you need to work on your online store so that it is completely different, unique and special from other online stores out there. Branding is important and avoid stuff that will distract your customers.
