subject: Why Using Product Reviews As A Marketing Strategy Is A Smart Move? [print this page] Why Using Product Reviews As A Marketing Strategy Is A Smart Move?
With the rise of technology and the internet community because of broadband technology, a lot of people have taken their businesses into the World Wide Web. But selling online is easier said than done because of competition. This businesses has the ability to be able to reach to younger demographic because those who are into networking and streaming videos online belong to younger generations. Businessmen, today, make use of reviews from guru to promote their product. These reviews have the ability to catch the attention of these younger generations who are always online.
Promoting products for women, for example, have been marketed through the video gurus. Because these gurus have hundreds of thousands of people who religiously follow them, you will surely get a lot of traffic to your website. In youtube for instance, you can find a lot of amateur singers who post their videos in that particular site. This is their way of promoting their music which, of course, has worked in one way or another. Employing these gurus may be difficult because the costs involved may be expensive and because these gurus often require an expensive payment, though some don't admit that they actually get any kind of compensation from companies. There is also the Facebook trend of advertising, which costs a lot but it may be worth it because of the number of members on this networking site, although most Facebook users ignore most of the ads because they are only in it for the chatting and playing games.
A person who has lots of followers or subscribers who is capable of writing or saying something good about your product or services is the best way to have an effective marketing online. Then you can be assured that you get tons of traffic to your site. Most of them do "haul videos" or "reviews" to introduce a product, and they give links to your website on the bar next to the video. A lot of people recently have been skeptical towards this scheme because of the money they get for "reviewing," saying these reviews are biased because of the money placed upon them. Regardless, it still has been successful. So if you are a company, try to at least find a guru who has earned enough confidence from his subscribers that they will trust him for whatever product he's promoting. To make this more effective, handing out samples of the product itself is good so that subscribers can have their own honest review.
This is now what we call new age marketing and it seems to be doing very good.
