subject: Video Communication, Is It More Than Videoconferencing? [print this page] Video Communication, Is It More Than Videoconferencing?
When conferencing began meetings meant travel, time away and high costs. Conferences evolved into phone meetings which saved time and travel but still had costs involved with large corporate conferencing systems. There was also the inability to share documents, presentations and to interact with the attendees as if they were in the same room. Technology advancements have bridged that "gap" and provided "virtual" meeting rooms where there seem to be no barriers to the distance between attendees.
We use many other communication tools within our daily business. The tool that we use most may well be, email. Radicati Group in their Email Statistics Report dated May 2009 stated that "worldwide email traffic will total 247 billion messages per day in 2009. By 2013, this figure will almost double to 507 billion messages per day. In 2009, 63% of all traffic will be consumer, and 37% will be business email messages."
Text email is boring, black and white, and lacks the ability to convey messages as clearly as we would like. Adding Video to Email stimulates more senses becoming more informative, entertaining and interesting. Emails become distinct from the many received daily when they include video.
Social Networking is widely becoming popular. One example, blogging can be used in many ways to assist businesses. Radicati's Email Statistics Report dated 2010 states "social networking has seen explosive growth in the last 18 months and by year-end 2010 we expect to see nearly 2.2 billion social networking accounts worldwide comprising both consumer and business accounts. By 2014 this is expected to grow to nearly 3.7 billion accounts worldwide." Many companies are now using "Fan Pages" on platforms such as Facebook to promote their company, products and services.
Social Networks like Facebook, MySpace, Linked In, and Twitter are among the most commonly used. Video Blogs have recently emerged providing distinction from the millions of textual blogs. There are several blogs offered but not many incorporate video. The power of posting videos online and "blasting" to your network is exploding in popularity. Technological improvements have allowed businesses to reach more people faster and with more clarity than ever before.
Companies are employing the use of "list building" tools on their websites, e-subscription or opt-in forms and auto responders. Used separately or together they are powerful in that they "prequalify" for interest in receiving more details about the business or product. They are used for many things such as, newsletter sign ups, request for product information or registration for an event. With an auto responder "hooked in" to a subscription form makes responding or sending a "series" of messages automatic.
Adding Video enhances Communication by employing more senses. Text and words are a great form of communication but the ability to add video "speaks" volumes. We all have heard the adage "a picture is worth a thousand words", how many words is a video is worth?
Web based applications have made it possible to create video messages quickly, easily, without downloads, experience or special add-ons. You simply need a web cam, digital camera or camera phone, and the Internet. These fully integrated video based solutions have become increasingly cost effective and easy to use in your business.
Video communication is no longer just videoconferencing. There is so much more; Video Email, Video Blog, Video Responders, Video Sharing, Video Subscriptions, and Video Walls. These can all be used to benefit business by enhancing and sending clearer messages. With the evident shift to email and social media distinguishing content will depend on the use of more than just simple text and graphics. Video communication will satisfy the needs of businesses for years to come.
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