subject: Learning SEO Basics [print this page] Learning SEO Basics Learning SEO Basics
Unscrupulous marketers would use the weaknesses of search engine ranking methods in order to place their pages at the top of search engine rankings, even under keywords that had nothing to do with the website itself. Today's search engines have beefed up their formulas, so to speak, and eliminated many of those problems. However, there are plenty of people willing to take advantage of any weaknesses in search engine algorithms, which is why this information isn't always available to the general public.
This book is very comprehensive, but the topics are explained well and demonstrated in an understandable manner. If you are looking for a starting point, either of these books would be good investments.
A well-crafted and designed default page with the proper information and keywords is enough.
There are bookmarking sites that you can use to link a certain article that contain your link. This is one of the newest strategies that SEO Company usually considers in building traffic on a site. There are many internet users are into social bookmarking, posting links that is directed on a page that can provide them information or news that is helpful to them, that is why creating quality and informative articles is very important strategy of SEO.
As we all know, a budget is a very important thing when starting a business or trying to turn a profit. A free method of generating more traffic would obviously be a godsend to most websites out there. So it's quite a good thing that these kinds of programs exist and are proving quite successful. Traffic exchange networks work by either you viewing ads and in doing so earning your own ads some viewing time on their networks, or getting a visitor to your site for every one sent to another site in the network. Both methods can work very well if implemented correctly and are great sources of free traffic.
There are two sides to SEO. Firstly there in on-page optimisation and secondly there is off-page optimisation. Both are equally important and to get the best results you should put good amounts of effort into both parts. Focusing on just one side of the SEO will not get you the best results and you may even see no results in some cases. It's always a good idea to focus on the on-page optimisation side of things to begin with and then once you have completed this you can then move on to the second stage.
"SEO is the short form of Search engine optimization. It is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from SEs via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion."
