subject: The Benefits Of Adding Unique Content To Your Website [print this page] The Benefits Of Adding Unique Content To Your Website
If something had to be chosen as the most valuable item that a webmaster could possess in the world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), those who are in the know would very likely choose unique and original content as their choice. Unique and original content has a storied history of value and will continue to have it. In the world of SEO and SEM, things are no different. Unique and original content still rule and will continue to for the foreseeable future. The benefits of generating unique content are many. In fact, the benefits of owning unique content are so great that anyone who does not generate it is putting themselves behind the curve. So what are some of it's benefits?
You Own It. The fact that you own it essentially means that you can leave it as is or you can modify it in any way that you see fit to serve your needs. That means that if you want to turn it into a sales pitch for your product or service and make it completely self-serving then you have the right to do so. You can give it away or sell it if you like. Whatever you want to do with it you can do because you are the copywriter and therefore, you own the copyright to it.
Keyword Freedom. One of the biggest benefits of generating your own unique content is the fact that you can base it around any keyword or keywords that you wish. Any time unique content is generated, keyword research should be done and the article being created should be based around keywords that you know have high search volume and low competition. You can base content that you own around keywords that you know fit this profile instead of relying on research done by someone other than yourself.
You Can Syndicate It. If you own an article, you can post it anywhere you like. It can be syndicated to article directories, submitted to social bookmarking sites, posted to forums in the form of a new thread.
Additionally, it can be saved as a PDF file and uploaded to document sharing sites. Of course, it can also be converted to other forms of media such as videos and pod-casts. The possibilities are many.
SEO Benefits. Huge SEO benefits come from content ownership. The fact that you content can be keyword optimized means that it will draw organic search traffic to your site, provided it contains your unique content. Additionally, through the syndication efforts mentioned previously, all-important backlinks can be gained and indexed by search engines. These backlinks are counted as votes of origination and relevancy towards your site that will boost the Search Engine Ranking Page (SERP) results of your content pages.
Authority Site.
If you generate unique and original content, optimize it for the correct keywords, syndicate it, and add resource links to it that point to the original copy or version, your content will serve you well and go to great lengths so as to turn your site into an authority site. This makes selling your products and services that much easier.
