subject: Giant shoe in 2010 made the first gold market force shoes - shoes, shoes, the market - footwear industry [print this page] Giant shoe in 2010 made the first gold market force shoes - shoes, shoes, the market - footwear industry
HC shoes News Network on January 19 after the reform and opening up, many foreign Shoes Have been moving into the Chinese market, the domestic shoe industry is facing tough challenges. With the people's brand awareness increased, Children's shoes White-hot brand also entered the fierce competition, and the brightest children's shoes princes compete in the Chinese market, who the winner was just a puzzle. Shoe City surging domestic brands Shoe Dawn of the head of the storming of children market.
Children's shoes from the domestic market, look at the reality of business conditions, children's shoes development has begun to take shape, industry-level obvious, and in infants and young children in the field have their own leader, brand relatively large number. In recent years, children's shoes are slowly showing double-digit spending growth, the development of a city shoe into a new growth point. Clearly these are based on people's living standards, with the further increase household income, and gradually achieve well-off standard of living of urban residents, children's shoes market to satisfy consumer demand has been the basic livelihood of the past turned to the pursuit of practical and beautiful fashion type, some economically developed cities, the trend towards consumer demand for children's shoes, brand.
The current pattern of children's shoes market generally, the domestic and foreign brands each half of the domestic market, with the shoe brand mostly urban markets in 12 class get together; no brand is distributed in the vast rural market. The foreign brands account for 50% of the market share, seems to have focused on first-line center city market. From this data, we clearly can meet children's shoes were carved up the current situation in the market, but relative to the mature Shoes Market, children's shoes market is also only tend to blank. Thus, many giant piece of corporate value tempting cakes, which have caught separately destroy food, children's shoes for them, the industry is full of opportunities and challenges of the industry, this group's consumption potential, ignoring the market is no different to shut the door to a profit.
Days ago Anta In order announced at the meeting, children's shoes Sell Expected increase of 3.8%, the retail level in inventories remained healthy condition, a discount retail level than the previous quarter, the situation has improved, in addition, to make up the overall brand image up a notch last longer. Anta shoes grand operation of the General Assembly held in 2010, to discuss the new situation, the operation of children's shoes market ideas and brand transformation method. Anta president Ding Zhizhong Admitted that "the development of our children's shoes and demand are not balanced. Brand names, without leading brands, consumer-level diversification, industry scale, but the brand share of the small, mostly wholesale business, etc., which are reflected in today's China children's shoes industry abuses. So I have my eye this market, I will need to use new thinking to operate this market, the market to rise from the bow to do so Marketing Run master, winning the market. "Therefore, we see a smart shoe business through constant learning and innovation, from a wide range of hold on the market and later to broaden the field of small cracks, big market. And Anta shoes market in the excavation of much attention "safety, health, happiness and quality." Clearly these are the hard elements of children's shoes brand, focusing on selling decorative products, technical support, testing equipment, quality assurance, the detailed account of children's shoes of the product, so with more consumption a comprehensive understanding of its own children's shoes products, recognized leaders in product quality children's shoes technology and quality.
21 century, was a win-win channel of the century, all the area is a strategic community, only the real interests of the child's health first, and together their own original brand common big market, to get rapid development . 2010, the giant shoe first made force shoes market, introduced a number of industry-first marketing support policies and expansion of major efforts to market the brand transition, the entire shoe industry leader. Market Ebb Tide, brave the trim forward, in full into the shoe industry is facing the coming spring, before dawn, seizing the opportunity, take the initiative and successfully control the market!
