subject: Nook Goes Color [print this page] Nook Goes Color Nook Goes Color
Everybody is sure nowadays that content is vital for the popularity of a mobile device. The more apps exist for the given OS, the more consumers will stick to it and eventually become its users. The more users the platform will have, the more popular it will be with mobile app developers attracting them with opening possibilities and promising future. The existing mobile platforms are well aware of that powerful factor and strive to create as much content as it is possible.
A tablet devoid of a regular calling functionality all smartphones enjoy and having rather limited possibilities when compared to a regular PC or notebook depends on the abovementioned statement in the utmost degree. That's why iPad developers are trying to repeat the record set by iPhone developers and create several thousands of diverse apps for the magical iPad. Just for the same reason RIM is determined to attract new developers to create apps for the upcoming Blackberry tablet PlayBook. That's why some leading gadget manufacturers have put off plans to release their tablets this year, as Google mentioned that the existing Android apps will not run smoothly on new devices.
At the same time tablets are not the only category which is popular with consumers. E-readers are trying to do their best to keep their market position too. Of course, that position has been severely endangered by the iPad but nevertheless consumers are buying both Kindle and Nook and a range of their less branded competitors and at the same time the companies are trying to do their best to keep their heads over the water.
Barnes and Noble has recently come with a new idea and delivered to the market an e-reading tablet - a color Nook. The device allows not just to read books, newspapers and magazines in color but provides a WiFi Internet access, a browser for web-surfing and a music player. The device also enjoys 8-hour battery life, a significant memory of 8 gigabytes, a 7-inch touchscreeen and a price of $249.
Delivering the gadget the company is determined not just to create an iPad rival, which would be quite ridiculous but to lessen the danger coming from 7-inch tablets which are to invade the market. At the same time color Nook should solidify the position of the company in comparison to its closest rivals such as Amazon's Kindle. Barnes and Noble are now taking orders and are hoping to start shipments in the middle of November. Concerning the existing number of those who would like to become owners of the new gadget, the new Nook will be popular with consumers, however not that much as the iPad.
