subject: Using Social Networking Sites to Gain Profit [print this page] Using Social Networking Sites to Gain Profit
As a business owner, you've probably been advised to use social networking sites such as Facebook to promote your business. The question is, why should you? Is it really that effective? And the answer is a definite yes.
Ignoring the power of social networking sites is something you shouldn't do. It would be like you're walking past a possible fortune - unwise for a business owner.
To be a smart businessman, one should harness all the available tools to promote one's business - whether offline or online. It doesn't cost much to invest in an ad campaign on Facebook in order to test the results.
The fact is, it is important to interact with customers, especially online. By giving your customers an easy and efficient way to communicate with you, you not only keep your current set of customers but also attract new ones. Their feedback can be used to improve on what you already have.
As an example, if you notice your customers commenting that they prefer a blue colored widget over the red one, then you could focus on the blue widgets and end up selling more.
One of the most important aspects of making your business accessible online is the ability to answer customer's questions and problems, without them having to drive over.
This will improve customer satisfaction which will spread the word about the quality of your service. In turn, this attracts more customers.
Another important use of Facebook is through it's shoutouts. You can inform people of a scheduled sale or promotion just by making a fan page of your business that the customers can then 'Like'. The great thing is, when they 'Like' your page, it gets posted on their wall as well as their friends walls.
Contests for customers where they post a status message about products and services is also a common way to attract mo
Now Pay Close Attention --
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