subject: 3 Aspects of an Effective Product Marketing Strategy [print this page] 3 Aspects of an Effective Product Marketing Strategy
You have built your web page and found a product that you believe in strongly. Your website is receiving a few hits a day, but you really want to see it flourish. The one piece that is missing in your puzzle right now is an effective product marketing strategy.
Using the Internet to Drive Traffic
When you enter a term in a search engine, you might hit more than a million pages. Face it, very few people click on anything beyond the first few links. You want your company to be at the top of the page when someone searches for your product. The way to generate that result is to make use of the way the Internet works.
The more links you have connecting to your site, the higher up you will place. You generate these links by blogging, writing articles and joining affiliate programs. If you are making your money by taking part in an MLM plan or as a franchisee, much of this is already in place; you just have to add your personal touch. Otherwise, you start on the bottom floor and work your way up...the faster the better.
Creating the Strong Link
You want to be known as an expert on your product. To create this persona you need to utilize social media such as Twitter, Facebook, LinkedIn and MySpace. You can find people with a stated interest in your field and befriend them. To convince them to visit your site, offer something of value, free. Once they are at your site, require an email address in order to provide your free incentive. This is the best way to build an instantly available marketing database.
Blogging is another fabulous way to generate interest in your product. Just by putting a blog out on the Web people with an interest in your topic are likely to find you. To rank high in the blogosphere, update frequently. Keep your content relevant, but always add a personal note, so people feel that they can relate to you and aren't constantly being "sold."
Article writing is similar. Place articles that are relevant to your company, to your product and to the general interest on any one of the many article services online. Combining social media, blogging and article writing is an effective marketing strategy that gets your company lots of attention at minimal cost.
Affiliate Marketing
This topic will be covered further in another article, but the basic concept is as follows. You pay related websites to advertise your company on the margins of their page. If someone clicks through to your site, he may have to complete a specific action, but you pay the owner of the site that is directing traffic your way some predetermined amount. It is a great way to increase traffic quickly, if you pick your affiliates well.
No matter what your product, marketing strategy is an essential aspect of rising in the rankings and turning your business idea into a cash making machine.
