subject: Yandex on the Russian rise [print this page] Yandex on the Russian rise Yandex on the Russian rise
James Kinloch takes a look at Russia to see what is happening over there. The data comes from Search Engine Land and Com Score.
Yandex, the Russian search engine is on the rise in its home country. Russian search engines like Yandex and Russian sites are growing as a result of a quick expansion of the Russian-speaking web.To put the size of the place in context Russia is easily the largest country in the world at 17,078,000 sq km and China is the third largest at 9,579,000 sq km. This uplift could also be credited to the demographic usage of the online population. In Russia alone, 97% of internet penetrating comes from the 18-24 age range with a massive 93% of 25-34 year olds also gettingon-line.
But what do they use? You may be surprised to learn that Facebook.com is only the 4th biggest platform in this county and the biggest is vkontakte.ru which is the Russian Facebook from Zuckerberg's stable so not all bad for mighty Marky Z [Zee]. Interesting to see is that Mail.ru's MyWorld (Russia'sown social networking facility) is ahead of Facebook by more than 10 million users.
What is amazing to see is that the Global recession of 2009didn'treally hit Russian web users and the numbers of regular users increased. Data from Yandex shows that the volume of advertising revenueson-linewent up 2009. [Source Com Score]
Creative SEO is what is needed to gain extra ground from this trend. It is suggested that Live Pages - as part of the Creative SEO process - would work well with thedemographicsby finding out what is being said by these age ranges.
It is vital to know that when a user goes onto a site or search engine, everything from the description of the page to the content on that page needs to work well. It needs to work well not just for SEO but also needs to work well to peoples expectations from that search engine. For example, people on the Yandex site may expect sites to be content heavy so, in that case give them content heavy sites. It is great to look at the work by Geert Hofstede as his studies are a great help to know more about the market and not just in terms of keywords. Find him here, atgeert hofstede.com
