subject: Color Design Packaging Design Application Tips - packaging design, color design, color management - Printing Industry [print this page] Color Design Packaging Design Application Tips - packaging design, color design, color management - Printing Industry
Packaging Color is the visual impact on the most active factor, so packing color Design Very important. Determine the total color Packaging colors or the overall feeling is beautiful simplicity, is determined by the overall tone color packaging. The total direct basis color hue, brightness, color purity of the basic attributes of a specific embodiment. If Ming stressed that the high dark, fresh tone, gray tone, cold tone, stress, weak tone, soft training, hard tone, resetting and so on. Area factor Addition to hue, lightness, purity, the color tone directly affects the size is an important factor. First consider the large-scale color with color arrangements, large color display in the package has a long-distance visual effects. In addition, two color contrast is too strong, you can not change the hue, purity, brightness, and color to expand or shrink the area in which to carry out a reconciliation. Legibility Legibility is clarity about the color level. Good legibility in packaging, advertising and visual communication design is very important. Legibility on the one hand to see their eye-catching color level, on the other hand depends on the contrast between colors. The Principles and Methods of advertising is also described in detail, refer to its contents, used for packaging and decoration of color design. Emphasized color Emphasize the tone of color is always focused on the use of color, is the area of legibility combined factors and consider the use of color. General requirements on transparency and systems degrees higher than the surrounding color, less than in the surrounding area will have to color on, or turn a deaf ear for emphasis. Interval color Interval refers to the use of color was in sharp contrast to adjacent but different color in the middle by another color, such as in interval or for sharing, can enhance coordination, reduced contrast. Interval itself to partial neutral color black, white, gray, gold, silver-based. If using a color space, the required interval of color and the colors are separated in hue, lightness, purity were quite different. Color gradient Gradually layer is gradually changing colors, hue, brightness, purity level can be gradually changed. Gradient color is harmonious and rich color effects, color processing in the packaging used more. Contrasting colors Contrast color different from the stressed color, this is an area of similar brightness and hue to contrast colors, such colors have a strong visual effect, which has the advertising of. Symbolic colors This is not a direct imitation of color characteristics of the contents, and according to the common understanding of the consumers should be applied as a conceptual permit the use of color. Mainly used for product performance attributes of a spirit or the performance of certain brands of ideas. Chinese cigarette packaging as a symbol of the Chinese nation on the selection of color?? Red. Logo color Logo color is not mentioned here Trademark Color, but use color to distinguish between different types or varieties of the same product in different packaging colors. For example, the color difference between different brands on the same chemical composition of different colors of packaging supplies. In processing, the size, shape, position should be changed. Complementary colors This is the opposite color and emphasize the use of color, is the general tone or emphasize the role of color from the swap method complementary colors to enhance color level to obtain rich color effects. In the design process, we must be careful not overwhelming and not blindly abuse.
