subject: Link Building Remains Key To Search Engine Rankings [print this page] Link Building Remains Key To Search Engine Rankings
Companies looking to expand their business online should endeavor to improve their search engine rankings. Link building is among the most crucial components of search marketing. To help websites secure high rankings on Search Engine Results Pages (SERPs), online marketing experts are constantly on the lookout for possible changes in search engine algorithms, expecting the focus to shift from the current factors such as links to other elements.
The fact of the matter is that assessing links has become one of the easiest ways for algorithms or a computer program to determine the quality and relevance of a website. The algorithms used by search engines are becoming more sophisticated by the minute, in the same manner that their method of "scoring" links is growing more advanced.
Google, for one, has implemented algorithms that disregard irrelevant links in favor of relevant ones. The leading search engine identifies three factors that can positively impact site ranking: quantity, quality, and relevance of links to the site. On the other hand, link exchange and other schemes that discount quality and relevance can have the reverse effect.
Any attempt at linking should then focus on the elements that algorithms consider when assessing the strength of a link. This means that other sites linking to the website must have industry relevance and excellent link popularity.
In the realm of search engine optimization where content is king, link building is queen. An investment in linking services, coupled with quality content and SEO tactics, can spell success for an online marketing campaign.
