subject: Using Social Media For Referrals [print this page] Using Social Media For Referrals Using Social Media For Referrals
Using social media for growing your business can be overwhelming and confusing. It doesn't have to be if you understand the dynamics of the social environments that you are trying to access.
Would you walk into a party and start handing out your business cards and trying to close sales? I hope not, but I do know a few individuals that probably would. I also know that they would hit a wall of resistance and would not succeed.
Social Media Marketing is a long term endeavor. You must build relationships and trust before you can begin to offer products and services, just like in the real world.
Here's two tips to get you started.
1) Keep your Facebook account focused on just friendly chatter. People on Facebook might like to hear about the cool restaurant you went to last night, but they don't want to buy what you sell. Create a Fan Page for your business. Don't try to sell on that page either. Try to add value to every post you make on that page. Give people a reason to become a fan of what you do. Use Facebook to let people get to know you, trust you. Build relationships. It will lead to referrals. Every now and then, let them know about a special sale or offer that only your fans are able to access.
2) Ask your existing customers to become fans, invite friends, and let the world know about how great you and your business are. If your customers blog and tweet about their great experiences with you and your business, others will come to check you out. This will also help to build your FREE Referral Network that I talked about in another post.
Social Media is all about being social. If you wouldn't do it as a newcomer at a party, don't do it online either.
Teddy Levron is President of iSuccessA
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