subject: New Trucks - Ford Uses Online Social Networks to Sell Their Trucks [print this page] New Trucks - Ford Uses Online Social Networks to Sell Their Trucks
Ford dealerships are using more social media sites than ever before. They use the likes of Facebook to sell and promote their new trucks for sale. The big automaker has created Fan pages for each new truck coming out for their 2011 models. Ford is also heavily involved in promoting and interacting with people from sites such as YouTube, Twitter, Flickr and Delicious, just to name a few.
Ford has been successful with Facebook because of how it engages its fans. It likes interact with owners who have new or used Trucks. Here is how they successfully run a top notch social media campaign.
Ford uses polls and asks questions with pictures of their new trucks in them. The results of the particular poll are usually posted the next day on the Ford Fan page. When the final poll comes out, Ford will relate to the poll with one of its trucks that was in the initial question and usually wish there Fans a great day.
Pictures and Wall Posts- Another thing Ford uses is a wall post with a picture of a new truck. Pictures are great way to help sell vehicles.
Ford lets its fans post their pictures of their new or used trucks. This is a great way to get there fans engaged. It lets them have a little freedom to converse, comment and ask questions. There fans seem to love this.
Ford likes to use Facebook apps, most of the apps are a great way to help promote your business, products and services. Ford likes to use these video apps to
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