subject: Secrets to Marketing [print this page] Secrets to Marketing Secrets to Marketing
Ever spend countless hours trying to explain and sell your home based MLM business like it's a used car to random and expensive lists of unwilling leads? Ever had to endlessly bother your relatives from Bozeman to Osaka to try and get them to join your MLM business, but had no success or signed them up but they ended up getting nowhere because they were not passionate about the business?
Well it is time to get an ounce of relief because if you continue to do that you will not get anywhere and you will only be wasting your valuable time and hard earned money on pestering people.
The first important thing is that you need to market to people who are alphas or pre-alphas which means that they are leaders or they want to become a leader like you. The people that actually want a home based MLM and are passionate about it will be the ones who will follow you and become successful as well in their own home based business models and networks.
You need to demonstrate that you are a leader that people like to be around and that they can trust because the people will join your network most of the time because of YOU and not the business itself.
Another important thing to remember is that when you market to people you need to sell them a solution to their needs and wants and not just the business itself. For example people do not buy a drill because they want a drill, they buy it because they want a hole. Just like most of the time people don't want to know the details of a home based business opportunity first. What they want is a way to help make residual income in their lives and a way to help pay off some of their bills or a way to finance their goals or have the extra money to the vacation of their dreams for example.
This is why you have to market a solution for peoples' needs and wants first before the info about the business because if you market the aspects of you business first nobody will be interested because that is not what they wanted in the first place. They wanted the hole and not the drill for example.
A good way of finding out what people actually want is to give them surveys so you know what it is they want in their lives and how your business can cater to their needs and find a way for them to get what they want through your MLM business.
Develop a solution for people and set a good example and they will follow your inspiration!
