subject: Your Business Has Nothing to do With Your Company [print this page] Your Business Has Nothing to do With Your Company
It is true that McDonald's doesn't make its profits off of their hamburgers that they advertise alone. It is also true that Las Vegas doesn't make all of its money off of gambling alone either. You might wonder what world I am living in now but that is why I am writing this article to explain to you that truth abut this concept and how people will be attracted to your business.
Going back to the McDonald's example we know that they advertise that they are in the hamburger business. That is true but all of their profits do not come from the hamburgers because that is only part of their business.
The hamburgers are only the icon that they use as their foundation on running a business in order to operate and attract customers. McDonald's makes the majority of their profits from the whole experience that they offer to customers once they walk through the door.
Once the customers come inside their facility or through the drive thru most of the time they come for the whole atmosphere and experience that McDonald's offers. They come for the quick service, cheap prices, fries, colas, desserts, salads, coffee, chicken, breakfast and not for just the hamburgers themselves.
The company really bases themselves on their individual experiences that they offer to their customers or partners. The hamburgers that McDonald's advertises are just the core foundation for the type of business that they operate but the company is based on the whole product that they offer to customers.
The same concept applies to National Coney Island. People go there because they are hungry but many people choose to go there over other places for the whole atmosphere. A lot of people go there for a way to eat after a night of partying, a good variety of different types of food and the loud and roughly atmosphere to top off a night of fun. Coney Island offers more than just food and a way to feed your stomach.
Las Vegas is another example of a business that consists of more than just what it is advertised for which is gambling. People go to Las Vegas for more than just the gambling. They go for the entertainment, the lights, the hot weather, the resorts, the shopping, the nightlife and the memories. The so called company called Las Vegas is in the gambling business but the truth is that the city is more than just gambling. It is the whole excite and atmosphere and gambling is only one of the main attractions to get people to go there.
The same should hold true about your own business. It is important to build a package or a big atmosphere that people will feel good and excited about. This is what will attract people to you. Let them know that more that this is not just a way to make a little bit of extra cash, that it is only the starting point that pulls people through the door. Let them know about the whole atmosphere of how your home based MLM business can teach them valuable life skills and meet new friends and surround themselves in a positive environment.
Remember that you are selling a package more than just a business and remember that one of the most important things is that you have to sell yourself with your positive attitude and character that will make people like to be around you and make them trust you as a business partner.
Keep the atmosphere pumpin' and let your swag be jumpin'!
